Post-Secret Wars! Her entire universe being obliterated by an incursion and the tattered remnants being stitched into a chaotic melange of realities before turning into whatever the Marvel universe looks like afterwards is a hell of a hook. Like, the Ultimate universe at least is over even if something similar reforms afterwards, so it's a case of 'hey, remember when the world ended?'

And that's leaving out the fact that I figure there's a better than average chance she's a casualty of this thing (saddest of faces), so then it's 'the world ended and so did you,' which is a heck of a thing to have jammed into your head.